Boba Fett makes the front page of the Independent Journal in September 1978. This was amongst his first public appearances, as he walks in a parade alongside Darth Vader - pumping up people for The Empire Strikes Back.
I stumbled upon this while killing time on Tumblr today. It’s the mail-away offer for the original Boba Fett figure released by Kenner in the late 1970s. In fact, the offer expired May 31, 1979!
I have a few observations:
This is proof of how well done Hasbro has replicated the look of Kenner’s 1970s toy line packaging with their current Vintage Collection.
Boba Fett wasn’t available in stores, but only through this mail-away offer. Hasbro also releases special edition Boba Fett figures exclusively via mail. I wonder if this fact added to the unsuspected rise in Boba Fett’s popularity?
It’s important to note that when this toy was released, Boba Fett had yet to appear in the films. His scene was cut from A New Hope, and not added back until George Lucas released the Special Edition. We were only aware of his existence through 1978’s holiday special, “A Wookie Holiday.”
The third image is very amusing. Lucas likes to pretend the holiday special never happened and has tried his best to eradicate it from existence. Therefore, it’s interesting to see the program mentioned on officially licensed products.