This past December, my brother and I were Christmas shopping when we strolled past the video game section at Walmart. We had just left the toy aisle, but when we came upon a shelf with pegs filled with Disney Infinity and Skylanders products – he asked why these action figures weren’t kept with the others in the toy aisle.
I tried my best to explain to him that the figures he was admiring – ranging from Pixar favorites to Captain Hook – were more than action figures, but actually components to a video game. While I’ve never played either platforms, I understand the basics behind it and told him users purchase figures of the characters they wish to play in the game.
It’s a brilliant evolution in toys and a concept I believe we’ll see more in coming years, perhaps the most promising strategy to breathe new life into action figure sales. I imagine this concept was the inspiration behind Telepods – although stripped down and much less sophisticated, tech wise.
While Skylanders was the first to really corner this marriage between video games and toys, Disney launched Infinity August of last year and sold more than three million copies of its toys and video game products. That’s a huge success and encouraged them to expand the line.
Disney officials announced they’re working on Disney Infinity 2, which will expand the character roster to include Marvel and Star Wars. As information comes forward in coming months, I have to imagine Boba Fett is high up on the list of characters to roll out.
Last August, Disney asked fans to vote for what characters they want to be included in the game via a hashtag campaign. I wouldn’t be surprised if they do a similar prompt during development of the sequel – and when this happens, you can bet we’ll be pushing to get Boba Fett well represented and push to have him a part of the expansion.